Our History

NUMI is the story of the search for the perfect jewel for every woman. Very often, we found ourselves looking for high-quality jewels that were both affordable and long-lasting. Our founder, a lover of precious materials and fashion, frustrated from the lack of options that combined elegance and authentic value without the exorbitant price, she decided to create NUMI, a brand designed to offer women accessible and conscious luxury.

We believe that each jewel is much more than a simple accessory: it is a symbol of personal expression, the detail that makes the modern woman unique. The name NUMI, a play on the English expression New Me , reflects this spirit: it represents the desire to renew oneself and tell one's story in an ever new way. Numi are also the deities in pagan mythology and with this reference we hope that every woman is able to see herself as a deity, confident and brilliant in every phase of her life. Each piece is an invitation to discover a part of herself, to celebrate her style in an authentic and uncompromising way.

Our mission doesn’t stop there. NUMI is also a commitment to the planet: we believe in a sustainable future and are committed to offsetting CO2 emissions for every purchase, a small contribution to a better world. With jewelry made of 925 silver, finished in gold and rhodium, and with a craftsmanship that guarantees lasting quality, NUMI offers ordinary women a touch of style to live every day, with the awareness of making a respectful choice.

NUMI is more than a brand. It is an invitation to rediscover your uniqueness, to celebrate every day with elegance and to choose a style that tells who you are, in an ever new way.